Minneapolis based designer Jt Williams has spent his career connecting business and human centered design to guide innovation and nurture creativity. Jt has a Bachelor of Arts in Graphic Design with a minor in Psychology from Iowa State University. He spent his early career focused on brand strategy and digital marketing for companies like Aveda, HaagenDazs, Red Bull, ABC, Schwans and the Make-a-Wish Foundation. Since then, he’s focused his unique blend of design thinking and business and marketing strategy to create intuitive user experiences and provide marketing positioning consultation for a variety of tech start-ups in the Twin Cities area. Jt joined SportsEngine as a product designer in 2016. Outside of business, Jt is endlessly seeking to experiment with communication in whatever intriguing medium or opportunity crosses his path. Recent projects include collaboration with Robyn Mineko Williams for a Princess Grace Foundation–USA Works In Progress Residency at the Baryshnikov Arts Center and regular contribution to TheBolg. Learn more at jtismo.com or on Twitter @jtwilly.